Media Advisory: Media is invited to attend the ceremonial Pride Flag Unfurling on Wednesday, November 4, at 10 am at the El Mirador Tower on Desert Regional Medical Center Campus. Interview opportunities will be available with hospital and community representatives.

Palm Springs, CA, Nov. 3, 2025 — Desert Care Network will kick off this year’s Palm Springs Pride weekend with a ceremonial unfurling of the Pride Flag from the El Mirador Bell Tower on the campus of Desert Regional Medical Center at 10 a.m. on Wednesday, Nov. 4.

As a recognized Leader in LGBTQ+ Healthcare Equality, Desert Regional Medical Center is dedicated to providing “Our unfurling of the Pride flag has grown into a cherished tradition at our hospital,” said Desert Regional Medical Center CEO Mike Ditoro. “The Bell Tower on our Stergios Building is an historic landmark for the City of Palm Springs, and it is inspiring to so many of us to see the flag welcoming everyone to town for one of Palm Springs' biggest events.”

The flag ceremony will feature remarks from hospital leadership and community partners. This year, the role of honorary flag bearer will go to Jeremy Miller, MD, MPH, a fifth-year general surgery resident physician. The physician residency program trains the next generation of physicians and surgeons and is an important part of Desert Regional Medical Center’s designation as the Coachella Valley’s only Level 1 Trauma Center.

Desert Regional has been a participant and sponsor of Palm Springs Pride for many years. The hospital also has been recognized as a “Leader in LGBTQ+ Healthcare Equality” by the Human Rights Campaign Foundation for its dedication to providing a safe, welcoming, and affirming environment for LGBTQ+ patients, staff, and visitors.